Our website's footprint
Going green online is usually pitched as a choice of host—but that's the smaller part of the story. By the Sustainable Web Design model, only around a fifth of a website's emissions come from the data centre; the rest is delivering the page across the network and running it on the device in your hand.
So the biggest difference is in how a site is built and how much it sends. Rather than buy a ‘green hosting’ badge, we built this one to be light—and we keep managing its footprint rather than handing it off.
Lighter pages, starting with images
Images are usually the heaviest thing on a web page, so ours are served in modern formats, sized to your device, and loaded only as you need them. A phone never downloads a desktop-sized photo.
None of the usual bloat
No ad networks, no video, no chat widgets, and a featherweight, cookieless analytics tool in place of the heavy trackers most sites carry. Even the fonts are self-hosted and subset, not pulled in full from a third party.
Delivered close to you, and cached
Pages are served from infrastructure near you and cached hard, so the data travels a short distance — and once you've visited, coming back downloads almost nothing.
Almost no work per visit
Pages are built ahead of time, so showing you one is little more than sending a finished file — no code running or database queried each time. The only interactive part, the enquiry form, runs just for the moment it's used.
It all adds up
These choices compound: less data sent, less energy across the network, and less work for your device—the parts of the footprint that actually dominate. The result is a site that's faster for you and lighter on resources at every step.
It runs on the UK grid near London, with its growing share of renewables—but as the numbers show, the bigger wins come from simply sending less. The aim isn't to abdicate our footprint and call it green; it's to keep managing it, and to keep looking for ways to do better.
Back to our Green Pledge